Artist Agency Review:
This blog post is a review of
Artist ALife talent agency and what they stand for in our
contemporary underground music culture today. Artist Alife is a newer agency I
stumbled upon that just so happens to represent some extremely talented musicians.
Alife focuses on talent management and international artist marketing in the
electronic music scene. They center their artist roster in the electronic genre but
also have an Artist Alife Urban Unit known to bridge the gaps in other genres
such as hip-hop. The philosophies of the electronic culture and the hip-hop culture
looked extremely different years ago. But today they are more alike then ever as
they fuse into one anthers sound classifications. There is a seamless
transition in these sub-cultures recently growing in today’s pop culture. So
many pop icons are making this sound grow as they use loops from electronic
producers. Daft Punk’s Harder Better Faster Stronger came into hip hop and from
then on I am hearing more and more get looped in! As artists today fuse these
genres talent agencies can divert from market segmentation to a new transition
of the two genres. For Artist Alife that change alone makes the abilities of
hiring and connecting artists and artist managers more diverse. Who would have
thought “techno” and “hip-hop” would unite in the music cultures? This 5
year-old agency has the right idea on taking control through promotional
efforts and taking marketing concepts for top artists in the industry and using
it to lift off the newer names on their roster.
