To continue on with the theme of the underground house
scene, it is time to highlight a few classic vinyl packs. Yes, these packs are
for the old school house lovers! BUT, they continue to rock dance floors to
this day!
It’s a bold statement, but helping musicians with protection
for their tunes will help our nightlife here in Orlando. If you have not
thought about this yet, chances are someone will steal it in the future. In
reviewing PROs, it may help a musician do more then just protect their music. It’s a path
for your future. Something to get use to being a part of. There are groups, benefits, royalty collection systems and more. Becoming a promoter before this is complete is putting the cart
before the horse.
WHAT FIRST?
First thing is to protect your music before you hand it out
or solicit it to your favorite clubs or to record labels. In return we are helping
Orlando grow with the industry.
What’s a PRO?
How do we know which PRO’s to pick?
WHAT IS A PRO?
It would be foolish for any performer to not register with a
Performing Rights Organization, otherwise known as a PRO. Previous blog posts are outlining reviews on distribution for your music. Click here to learn more about distribution. After learning about
distribution, you definitely want to protect it first? Which PRO is best? How
many are there? Membership requirements and fees tend to vary, as long as you
can show proof that your music has been published or performed it can be
protected.
THE TOP 3 PRO’s
In understanding the basics there are 3 big royalty
collectors out there. The 3 big PRO’s are ASCAP, BMI, and SESAC. They are well
known in the industry for collecting your money and have different reputations.
Each have their own competitive advantages. Be selective, it is impossible to
belong to more then one at once. So choose wisely.
SESAC
Some PRO’s such as BMI and ASCAP charge annual membership fees.
They can vary in price for musicians and publishers. For example, SESAC has no
fees at all, but they are very selective in who they accept. They go into a few
screening processes and even have an interview to see if you’re accepted. It’s
not just anybody they are looking for! Some believe their exclusivity is what
sets them apart. SESAC also uses state of the art Pattern recognizing
technology supplied by BDS to track performances on the radio.
Tune Core is a music distribution
website for artists to get their work out to the masses and earn some cash. There
is many other options so a critique of some of the differences between them all
may be helpful. This entry is focused on Tunecore specifically. What exactly is
Tunecore? Are they right for me as a producer? Why are they better then the
other aggregates out there? These are some of the most common questions you may
be asking yourself when you learn about music distribution. With the electronic
scene growing more and more as a part of pop culture in America, this is a must
have piece of knowledge for most artists that love to make music.
Why does this matter?
Winter Music Conference dates are
popping up fast now! There is music to push if your hungry for growth as the
rest of the industry! There is one week in a year that has 100’s of events each
day for electronic music with great appeal! There are panels, seminars,
workshops and many networking opportunities. Or you can just go for the pool
parties, hotel events, beach and yacht parties and network that way! If you
don’t now about WMC here is a link to more of an explanation.
WMC - Sell
your music here too!
So the
money is coming soon with music distribution! Is your track on Itunes or amazon
yet? Can you capitalize on this time of year as an artist and push your music
at WMC? Make announcements during your set, have QR codes on your shirt, be the
one who is more prepared! Some musicians have many goals and are looking for
more then just the discount aggregate known as “Pump Audio”. Although it has
lots of purpose to make some extra cash. Read about the perks of Pump in anearlier blog post.
What is Tunecore?
Tunecore gets your music out there to places
where people decide to buy music. Whether your signed or unsigned Tunecore can
release your music if you want to make some cash. They keep track of your
royalties when downloading and streaming take place and pay you the mechanical
royalties as the writer. When you sign up fill in the song writer registration
form, pay them, then put in your splits. If you wrote the whole thing it is
100% you. A split relates to how much of the song you own. The singer, lyric
writer, other band members, etc. may change your decision on how to split the
royalty. Once you realize the split it goes out around the world. Tunecore
releases to Spotify, Amazon, Itunes, Deezer, and Myspace Music, just to name a
few. They offer you weekly stats on your sales and show you what’s moving and
what’s not. Keep in mind that reports show up 2 months after the actual sale is
complete. Many customer reviews can be discarded based on the knowledge that
they don’t have a tune being sold at all or simply have not found a way to
promote properly. Tunecore isn’t making the music themselves… if your bad it
doesn’t sell! They also have a Tunecore player if you plan to promote your
music on Twitter or Facebook. Share your music with a YouTube video, build
buzz, create a following, get likes, share links, be active and it will pay
off!
How is Tunecore Different?
Some of the things can be done
independently without Tunecore but will cost you a lot as an artist to register
with publishing societies around the world. There are dues and fees and minimums
to many networks that would be easier to simply join up with a service rather then
build on your own from scratch (its costly and time consuming). They are also
different because they have been more transparent then some other competitors. Tunecore
will show you the ways to make money and want you to do the checking yourself. They
state the obvious like how to promote your stuff! It’s not a game of hide and
seek! They know what works and you follow the steps. You can also list with
other distributors, $30 for two songs and get 100% of your music sales. There’s
another option to pay $75 one time and list other songs at no charge as they
keep a 10% of the publishing royalties on the music.
Tunecore REVIEWS
So the reviews are mixed and it would
make sense to brush up on as many reviews as possible with a few review
searches prior to purchasing. There is a decent amount of negative reviews on
nearly all-aggregate distributors though. Not many like these companies and yet
they are so helpful and lucrative for musicians! To save time I’ll let you know
that Itunes has recently (June 2012) changed their review process according to
Tunecore. There is a Tunecore message board, which you can check out on your
own and see these updates for your own research. Without Tunecore Itunes is
known to take anywhere up to 6 months to approve a song with no aggregate behind
them. This is one of the perks of distributors like Tunecore or others with a
reputation! As of June Itunes now decided to now review content manually prior
to your release date. If there is no content issues it posts. Itunes suggests
that it can now take 7-14 days to be approved with this process. Many negative
reviews are specific to this topic, and Tunecore seems to be handling the issue
to the best of their ability by educating their customers. They have little
control over how Itunes does business and it is still much better then 'not
using' an aggregate and taking 6 months (or possibly longer now) because you
have no relationship with Itunes. Use the link provided to see details and make some judgments on the matter.
Presented by Auburn Events, Dae, and D24K in association with media services NYC and Ocean Drive Sessions
8 Years of Award Winning Popsicle Sickle Licking Sun Soaked Bliss!
I’d
like to highlight the Afternoon Delight Event coming up in March 2013 this year
at winter music conference. What’s that? You haven’t heard of it?
You've guessed it, yup! They give away free pop-sickles at the event all day!
It's an event you don't wanna miss! There's a lot of hype going on about the line up regardless and what will be coming
up is constantly changing. The names in the line up are still on hold to be
released. If you use Eventbrite
you can learn what is available for the public. This event is still in the
pre-sale stage but the publicity is high, and well worth looking into if your
heading to WMC. It’s not on the official WMC List yet, so the info is for those
who know to look for it and seek it out through places like Eventbrite. If you
are not a frequent WMC goer, you may not know what I’m writing about in the
slightest. So if you are interested in WMC, please seek out the earlier blog post
titled “Winter Music Conference,” hopefully answering all your questions the
topic. WMC is annual and is massive! Learn the basics on what the conference
has to offer completely, where to go, when it started, the purpose, and of
course the major difference to the event known as ULTRA (held at the same time).
You can also Google the conference or just simply go to wintermusicconference.com
for more information. Again Afternoon Delight is not on the official “The List”
on the site yet.
The
event, Afternoon Delight is an event that has been happening for 8 years now at
WMC and going strong! Deep house has a strong cult like following and we know
what we bring to the table, its our house. Afternoon Delight is in Miami during
WMC and promoted heavily by Adam Auburn. Many are boasting Afternoon Delight and
their heavy success each and every year at conference. Put it on your “To Do”
list to network this year. For those that are interested in attending it
usually sells out so remember Friday, March 22nd 2013 and the line
up is still being updated as I write this. This year it’s hosted at 960 Ocean
Drive, Miami Beach at Ocean’s 10. If your planning on hitting conference, you
can buy your tickets before the 31st of January and get an early bird special
and save a little. March line ups are coming out quick at multiple venues
(don’t rely on “The List”) and the pre-sales are filling up. There are many so
keep your pen out and follow up on past successes to select where to be this
year.
To
inform those planning on attending the show, last years line up had some originators
in the deep house scene step up and tear apart the dance floors. The line up last
year was for Afternoon Delight was containing, Aaron Dae and DJ Dirty from
Philadelphia, the originator Todd Terry, personal favorite moments from Claude Monet, Ron Carol, Andy Caldwell as well! How can you plan on missing this
show? Every year it’s full of the network you should be uniting with and the
people that know house music! If I haven’t swayed you maybe another post about
some Dub Step is more up your ally.
This blog outlines many angles and perspectives in the
electronic dance music industry. If an artist needs cash and is just starting out there is always music aggregates. Pump Audio was highly recommended to me so I
decided to review the site and look up what others are saying in regards.
What exactly is Pump Audio? Pump licenses your music through
BMI, ASCAP and SEASAC and in turn networks you to a stream of others who will
pay the royalties out for using the song. They are connecting you to film scores, television
shows, commercials, and Internet syndicates to get you paid and help build your resume. The pump system
creates a new market that hasn’t been around and creates new revenue opportunities. Pump claims to be owned by
musicians who in return are to be for the musicians and their rights. They have
the two main ways of getting the music out. One of the ways they do this is
through a “Pump Box” which sits on many desktops. This box contains a catalog
of numbers and those numbers are given to the song as industries exec's browse and purchase. Its indefinite licensing
can be purchased cheap if you decide to grab something from the box. Another is
the “Soundtrack Service” online. Recently launched in beta form it allows you
to cycle through genre’s and track ID’s and listen and purchase like a store from small snippets.
So are you thinking about using Pump Audio? Now one thing to
be known is you don’t’ want to advertise this to anyone. Why do I say this?
It’s your music that goes out through Pump but they handle it in bulk with the
license so it's sold for cheap. Your track is in a catalog under a Pump Audio ID number, that number
is what they title your track when they re-license it. In some cases they make
a name for it so people know what they are gonna hear, for instance “rave
anthem” or “razor sharp tune”. It’s not the title they want, it’s the ability
to find something for their commercial or tv show. Pumps clients want it cheap so we
can’t complain, otherwise it wouldn’t get found.
As the writer should
register the tune yourself through the same PRO’s such as BMI, ASCAP, and
SEASAC. Those PRO’s pay you writer’s royalties at 100% for the original work. Also if you have no publishing company on file with the PRO Pump is a publishing company and will get paid those fees. If you decide to register as one then you save yourself the trouble. Pump does the bulk thing so you get 35%. It was a 50/50 split at one time but I
suppose they have a industry name now and can charge a bit more. Actually the
reason they did this is it’s no longer the original owners. Pump Audio
recently was purchased by Getty Images for 47 million. Getty images is a photo
stock licensing company which is a corporate giant. They have the new avenues
to push the music with their network through NBC, MTV, BBC, etc and can now be
pushing the music on a large scale.
Performance Royalties Owed may be on the smaller side as an artist with
Pump Audio but I leave it up to you! It’s another stream of capital and if you
wanted to look at what sells and what doesn’t it may be useful. Musicians often
wish they had a way to get their music out to the world, now they have great
way to do that! It’s a nice resume builder to have your song be on MTV or BBC,
so we shouldn’t be complaining about the money when we are just starting off
any how.
Recently I had the
opportunity of being one of the producers for a respected charity event called,
“Until there’s a cure, there’s a dog”. This event took place on Saturday September
18th 2012 and was held at the Orlando Civic Center. RachelleTravaglini and I put a lot of energy into this event as reps from Full Sail.
She is one of Full Sail’s career development specialists for the EBMS program
and I am known for large events in Philadelphia. Together we made quite the team!